As part of its commitment to social welfare and youth empowerment, Ashok Chourasia Trust organized a Road Safety Awareness Campaign in Katras, Dhanbad (Jharkhand). The campaign focused on educating youth, students, and local residents about the importance of safe and responsible behavior on roads.

With the rising number of road accidents in India, especially in semi-urban and rural areas, the Trust believes that awareness and behavioral change are key to reducing fatalities and injuries. The campaign aimed to instill safe driving habits, promote the use of helmets and seat belts, and encourage pedestrians and two-wheeler riders to follow traffic rules.

Objectives of the Campaign:

• To reduce road accidents by promoting awareness among the general public

• To educate youth about traffic rules, penalties, and the importance of wearing helmets

• To distribute safety gear and promote responsible driving culture

• To engage schools and communities in long-term road safety behavior

Activities Conducted:

• Interactive awareness session with youth and local residents on traffic safety rules

• Helmet distribution among two-wheeler riders, especially students and daily commuters

• Live demonstrations on correct helmet usage and seat belt importance

• Pledge ceremony by participants to follow traffic rules and promote safety

• Participation of local traffic police and safety volunteers for added credibility

• Poster display and safety banners installed in key road points of Katras

Community Participation:

The campaign witnessed enthusiastic participation from local youth, college students, auto-rickshaw drivers, and daily wage workers. School teachers, parents, and community leaders appreciated the Trust’s initiative and emphasized the need for such efforts on a regular basis.

Impact & Follow-up:

More than 300 individuals directly participated in the awareness drive. A total of 150 helmets were distributed free of cost to two-wheeler riders who were previously riding without head protection.

The Trust will continue to monitor behavioral impact in collaboration with local stakeholders, and aims to launch a quarterly "Safe Roads, Safe Lives" campaign across other parts of Dhanbad district.

"Awareness is the first gear of safety. Wear your helmet, follow the rules, and value every life."