Our primary approach to poverty alleviation is through transformational development, implemented under a strategic framework called the Area Survey Program (ASP).

Each ASP is:

• Focused on a specific geographical area

• Covers key vulnerable groups such as:

  • Persons with disabilities

  • The underprivileged

  • The elderly

It involves a long-term commitment of at least 10 years, deeply rooted in the community, and carried out in collaboration with civil society, NGOs, and government institutions.

We consciously prioritize:

• People and areas that are socio-economically vulnerable

• Communities that are unreached, marginalized, and disadvantaged

As a result, the majority of our ASPs are concentrated in rural and isolated tribal areas, where development efforts are needed the most.